During the “Ideen-Boulevard 2018” at the anual Maschseefest event exhibitors presented their innovative technologies and ideas for a “smarter” world. At the booth of 1KLANG® – the mobility services brand of the PROJEKTIONISTEN® GmbH – interested visitors could also have a look at the joint research project “Data4UrbanMobility”. An attempt to improve mobility in the city and suburban area through forward-thinking, local research. Talking to visitors from the region and other exhibitors provided many opportunities for insightful and inspiring conversations about the future of mobility and how it can be improved using the possibilities of the digital world. Additionally, new ideas on further developing the research for all methods of urban transport were discussed. Main point of attention at the booth was the new “MiC – Move in the City” app, which allows users in the region to participate in the research directly as citizen scientists, doing their part in shaping the mobility of the future. For more information on the MiC app, visit https://www.mic-app.org/. Details about the Event can be found at http://www.ideenboulevard.de/home/.